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Closely related to the need for a flexible plan is the entrepreneur who believes that he has a sufficient grasp on the situation in his mind and writing anything down is unnecessary. While this may describe the actual situation in many nascent business, assuming the business grows, the complexities will very quickly exceed the mental ability of most people. Furthermore, if a business's leader keeps the plans mentally, it is impossible to share them with the employees. If the employees don't understand the owner's vision and plan, then they are constrained in their ability to help the owner carry out the vision. Therefore, plans must be captured so that the objectives can be captured and the entire organization motivated to work towards achieving them.

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