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If an organization doesn't have time to plan, it doesn't have time to grow. Size may not be the objective of every entrepreneur or start up company. However, most people would rather have more control of their situation than the situation having control over them. If you are constantly "putting out the fires" or in crisis mode, you probably don't have the time to plan. However, if you can't get control of the situation, your chances of survival, both professionally and perhaps personally, are in serious jeopardy. If you're "fighting fires" in the customer arena, then you're neglecting the internal environment. Likewise, if you have employee oriented crises, they you probably are neglecting your customers. Regardless, you are on your way to organizational ruin. In order to survive, you have to capture the "big picture" and analyze it. This big picture is referred to as strategic planning.

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